Archive for May, 2009

Bad Ad Friday: Heavy-Handed Non-Profit Ads

In a down economy, one section of organizations suffers more than most: charity organizations. No one has the money to donate. Typically secure funding is yanked. 

Out come the ads, imploring us to help. Some do this better than others. Some…just make you feel a hundred times worse that you can’t afford to send a few bucks their way. 

This Bad Ad Friday, we’ll examine the more heavy-handed approach. 

ASPCA

This one gets me every time. As soon as I hear the beginning of Sarah McLachlan’s “Arms of the Angels,” I change the channel. I can’t bear to see these poor animals that I can’t adopt. Once I make my first million, I’ll buy all the shelters that kill animals and spend my days caring for them and letting them live in peace.

Christian Children’s Fund

Oh, man, don’t sing “Amazing Grace.” *sighs, pulls out wallet* Here, take it all.

Partnership for a Drug Free America

The classic. Not necessarily saving people from doing drugs, though…

These spots are annoying in a totally different way. We’re annoyed that they’re tugging at heartstrings or making us feel guilty. It’s an interesting concept—is it one that works?

Archie Andrews is Finally Getting Married

He may as well, seeing as he’s like, 70 or so. 

Of COURSE he’s marrying the rich, gorgeous Veronica, instead of smart, pretty girl-next-door Betty. I’m kinda pissed about all that. I mean, I’ve been a loyal Archie reader since kindergarten, and I’ve always held out hope that he’d pick Betty. 

In 1994, I was addicted to the Love Showdown series, in which readers were promised that Archie would finally choose between Betty or Veronica. He chose neither, running off with a THIRD and INFURIATING Cheryl Blossom. Then, it was back to square one again. 

I’m fully expecting to be disappointed by this series. It takes place after the good ol’ Riverdale gang graduates from college, when Archie proposes to Veronica. I’m willing to bet that it’ll end all Dallas-style, where it turns out to be a dream or fantasy, or where Betty’s just writing about it all in her diary or something. 

But that doesn’t mean I won’t buy and read the whole fucking thing.

Negative Nancys, Judgmental Jims and Dickhead Donnys, Oh My!

Yahoo! had an interesting little tidbit on their homepage today: 8 Toxic Personalities to Avoid. I always read Yahoo! content with a suspect look on my face, and today was no exception since they were citing “Dream Killing Keith” and “Insincere Illissas.” No, I’m not making this shit up. You rarely can make up something as funny or stupid as what’s really out there. 

So I thought I’d present you all with my own personal list of Toxic Personalities, minus the cutesy alliteration. 

The Overzealous Weight Watchers Member

You like this person. You really do. But you haaaaaaaaaate going to lunch with them now, because everytime you do, the only gossip to be shared is how SCANDALOUSLY BUTTERY the soup is, and how last night’s weigh-in went. Sometimes, during meals like this, I just want to dip my spoon in the butter and lick it. THERE. Now let’s talk about something else.

The Fucking FLAKE

Is there anything on Earth more annoying than someone who constantly shows up late and rearranges meet-ups at the last minute? You make a plan to hang out, and they show up four hours later than planned or call five minutes before you’re supposed to meet to say, “Oh, oops, can’t make it. Sorry!” No, no, I’M SORRY. Sorry that I didn’t make those other damn plans instead.

The Head Case

Whatever the issue, this is the person that can’t stop asking you dumbass questions about themselves. It’s their internal monologue, playing on a loop for you: Do you think this shirt looks bad? Is everyone mad at me for something? Do people think I’m stupid? Do I eat too much at lunch? You realize it’s never, “Hey, am I bothering you with this insignificant, irritating, narcisstic prattle?” OHMIGODSHUTTHEFUCKUP

Frat Boys

Seriously, Kappa Fuckin’ Whatever, the flip flops in November are played out. Also, brush your hair, iron your shirt and find some real pants. You’re not on campus anymore, you’re in the REAL WORLD and you are dressed inappropriately for it. I wish more dudes understood style and embraced it. I’m not saying they need to hit the tanning beds or anything like that, but a casual yet nicely put together ensemble goes a long way—anything else says, “I’m on a downward spiral, and I’ll take you down with my douchey ass.” 

Tourists

I understand fully that I live in a city that attracts tourists. What I don’t understand is why they have no fucking courtesy. If it’s before 9AM and you’re stopping people for directions, you are an asshole keeping someone from getting to work. Wait until the 10:00 hour to venture out, and the 1:00 hour to have lunch. Also, quit stopping in the middle of the goddamn sidewalk to look up at the buildings. Idiot.

I realize some of these gems are nearly impossible to avoid. But at least now you’ll be able to spot them a little sooner and maybe find a detour. Good luck out there!

Ice, Ice Baby

Alright, so doing Bike the Drive was not such a hot idea for me. Not only is my bike several decades older than me, but I’m a wee bit outta shape. 

I totally busted my knees. 

I should not have biked 15 miles. 

I should have stretched first. 

I spent the whole weekend icing my knees and watching a Law & Order: SVU marathon. Because reaching for the remote hurt too much. 

Please learn from my mistakes.

Changes at WGN Piss Off My Mom

I have never seen someone so upset as my mother was this morning. 

WGN has decided, after 20 years, to pull the plug on Kathy & Judy, her favorite radio show. And she immediately emailed me to enlist my help finding their Facebook page, an online petition, an email address for the general manager and any and all toll-free (hey, it’s a recession) numbers she could call and complain to. 

Some of you might remember the story I posted here back in September about my mom finally getting to meet Kathy & Judy, and how she was so excited that she accidentally spit on Judy just a little bit. So you understand that she’s upset enough today to possibly drown her cube mate Fran. That is not good. 

You also may remember that these fine gals provided me with skybox seats for the most incredible musical reunion in the history of ever. Which is why I’m upset about the whole deal. Nice people like Kathy & Judy should be allowed to stick around and brighten our days with their sparkling personalities—not be tossed out because the Tribune is bleeding red ink and desperately trying to be something they are not.

WGN has released several statements claiming to “change formats”—likely to appeal to a younger audience. Perhaps this works in the short term, but it will certainly piss off a lot of dedicated listeners, who are shocked, hurt and left wondering what they’ll listen to now. And that’s the saddest part of it all.

No Shit

Picture 1

…and so was your husband’s political career.

Good Ad Friday: When Ads Resonate With People

Not only is it NOT Friday, but it’s also not Bad Ad Friday. Today, we’ll celebrate the holiday weekend a little early and with some good cheer.

Like I said last Friday, good advertising does one thing and does it very well. That thing is connecting with the people to whom it is addressing. Getting it. Understanding. Relating. 

It’s not about the hard sell or the low, low price or that the product slices and/or dices. It’s about how this product will work for this person, because they’re a good fit. 

Apple: Mac Vs. PC

Everyone seems to love these ads. The fact is, they do a beautiful job of explaining the benefits without boring or talking down to you. You take away the information you need to make a decision and you get a laugh out of it too. Nice.

Nike: Just Do It

Of course this one’s on here. “Just Do It” is one of the most popular taglines of the 20th century. Ad students are encouraged NOT to create spec work for Nike, as the real work is so good. The campaign shot Nike into the stratosphere, possibly becoming the catalyst for raising the price point to the more obscene part of three figures.  

California Milk Board: Got Milk? 

This is the ad that started it all. Hilarious, and drives home the point that you just gotta have your milk. 

Marlboro: The Marlboro Man

Even though the product was straight-up deadly, the advertising was very, very smart. Here was a rugged man that every boy wanted to become—and smoking Marlboros might get them a little closer. 

Picture 4

Barack Obama: Change We Can Believe In

At the outset, Obama seemed like a great candidate, if not a long shot. He’d only been a Senator for a short time, and was still sort of a rookie compared to the competition. However, his campaign, with its empowering Change We Can Believe In theme, helped him reach a typically disinterested younger generation and inspired them to get out and vote. He won, BTW. Just in case you hadn’t heard. 

Picture 7

See what I mean about understanding? Whether it’s attitude, a great new device or something delicious that you’re selling, it’s all about knowing what people want, why they want it, and how to get it to them in a way that shows you respect them.

Girl Patrol: They’re Called Condoms, and You Are Allowed to Use Them.

Sexually active teens aren’t the thing destroying this country. It’s their parents. 

Check out the newest issue of People via Jezebel to see what I mean. Here’s Bristol Palin, talking about how amazing her baby is…even though he’s RUINING HER LIFE AND OMG WHY DID I EVER HAVE SEX?

No mention of condoms or birth control anywhere. Just that you shouldn’t have sex, ever. 

That’s completely unrealistic and dangerously stupid. Pregnancy, while the most common result of unprotected sex, isn’t the only consequence. There are also a number of very unpleasant STDs involved, that, once a person reaches sexual maturity, will have to deal with as well. 

I can’t believe we’re letting people spew this kind of propaganda without at least adding in some information about Planned Parenthood at the end of the article or interview. Seriously, fair and balanced FTW. 

This makes me hate Sarah Palin even more, and I didn’t think that was possible.

Respect My Authority!

Yesterday was Dixon’s turn to take Q to the vet.

Among the loud rumbling growls put forth by our large cat, Dr. Perez asked Dixon what he did for a living, etc. He then inquired about my job.

“What does your girlfriend do?” he asked rather innocuously.

“Oh, she’s in advertising. She writes like, taglines and stuff.”

“Oh,” the doctor replied, kind of surprised. “I thought she was a cop.”

AWESOME

Charm School is BACK!

Bitches, skanks and weirdos, oh my! Read all about it here.

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